Today, just about every business is in need of a talented copywriter on hands to produce copy for anything from website content to blogs to print advertisements to newsletters. Some businesses even have to hire a team of professional copywriters to keep up with all the material they produce through marketing and other communications. And while there are a number of opportunities out there for professional freelance copywriters, there is also a lot of competition to land the best jobs. So here are a few things to know about becoming a professional freelance copywriter:
The first step in become successful doing this kind of work is to create an attractive and informative freelance profile. Companies browse these profiles to find talented writers to take on single projects or to bring on staff for the long term. List all of your skills, your years of experience, and areas of expertise to open up opportunities.
The moment you start getting assignments you should work hard to ensure that you consistently deliver high quality content. This will do two things: 1) it will encourage past clients to reach out to for future writing jobs; and 2) your history of good ratings and feedback will attract new clients looking for talented copywriters.
If you want to keep current clients, as well as attract new ones, you’re going to have to maintain a high-level of communication. This goes for both active writing projects as well as ones you are bidding on. If client requires a status update be sure to respond promptly and directly; don’t hesitate to provide the information they need.
Even though there is a lot of competition in this line of work, it’s a good idea to network with other writers. Besides staying up-to-date with the projects they are working on, you might be able to get the inside scoop on new opportunities that are likely to come up. You might also be able to capitalize on taking larger jobs by partnering up with another talented writer.
As you make a name for yourself in the profession and establish a great reputation, you may forget to keep your profile updated. Don’t let this slip away. It’s extremely important that update your profile at least twice a year with new content and new information about your experience.
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